Conversion Rate Calculator
Calculate your landing page, ecommerce store, or lead generation funnel conversion efficiency in percentage terms.
How to use the Conversion Rate Calculator
- 1Enter total conversions (sales, signups, leads).
- 2Enter total visitors or impressions.
How Conversion Rate is Calculated
Divide total conversions by total visitors and multiply by 100.
Conversions can represent completed purchases, submitted forms, or app installs.
- 1Conversion Rate = (1,350 / 45,000) × 100 = 3.00%
What affects Conversion Rate results
- Page load speed and mobile responsiveness.
- Trust badges, transparent pricing, and checkout friction.
Frequently Asked Questions
What is an average ecommerce conversion rate?
Across global ecommerce, average conversion rates range between 2.0% and 3.5% depending on the industry.
What is considered an average website conversion rate?
Across global ecommerce, average conversion rates range between 2% and 4%. Specialized B2B landing pages with high intent often convert between 5% and 10%.
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