Churn Rate Calculator
Track customer attrition. Calculate the percentage of subscribers or clients who cancel their contracts during a designated period.
How to use the Churn Rate Calculator
- 1Enter the total number of customers at the start of the period.
- 2Enter the number of customers lost or cancelled during that period.
How Churn Rate is Calculated
Divide lost customers by initial customer count and multiply by 100.
Starting customers excludes new signups during the period to avoid masking cancellation rates.
- 1Churn Rate = (75 / 2,500) × 100 = 3.00%
- 2Retention Rate = 100% - 3% = 97.00%
What affects Churn Rate results
- Product onboarding experience and customer support quality.
- Involuntary churn from expired or failed credit cards.
Frequently Asked Questions
What is a typical SaaS churn rate?
For B2B enterprise SaaS, annual churn below 5-7% is excellent. For consumer B2C apps, monthly churn of 3-5% is standard.
What is the difference between customer churn and revenue churn?
Customer churn measures the percentage of lost subscribers, while revenue churn measures lost monthly recurring revenue (MRR), which accounts for plan tiers and downgrades.
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